The purpose of Day in the Life video (DITL also known as ADA video) is to maximize recovery potential for the injured client. Revolution the human dimension of the injury; focuses on the damages; the life-altering functionality; expresses a sense of need and a sense of hope.
DITL video is used in focus group, mock trials, settlement conferences, mediation proceedings, trials and hearings. injuries, product liability; premises liability; medical neglect and toxic torts.
Deprehensive coverage, which may also be 3 to 20 minutes. Comprehensive coverage, which may also compose interviews, demonstrations, deposition, testimony, documentation, records, photographs, home video and clinical examinations, can run from 12 - 30 Issue-Targeted DITL which focuses on a specific question in a damage case runs from 3 - 6 minutes.
If the purpose audience is a courtroom presentation before a judge or jury the video must demonstrate probative value. It must be non-judicial, focusing on the facts alone in a true and accurate accounting and does not send out a plea for sympathy.
The audience can be jury, a judge, insurance adjusters, the defense, trial consultants, experts, it is essential when producing it. Settlement video is distinct from DITL video in that it is isococacy video which is unrestrained by the rules of evidence and caveats on prejudice imposed by the court. settlement video emotion and sympathy from the audience and is primarily used in settlement meetings.
Attorneys want similar quality in witnesses present in the video. Attorneys want the jury to understand how gravely the injured client 's life In many cases it will be the jury that injured client 's sense of loss and injured client & # 39; s sense of loss and. You definitely do not want to to portray a cynical client who acts out of a sense of hopelessness.
Demonstrated damages may go beyond compensating damages: associated injury is fair game in a dirt video comment on the video clip care needs.
The more effective these elements are addressed in the video the concern attorneys: the quality of damages, the quality of witnesses, how the jury is feeling about the injured client and the related greater it contributions to recovery potential.
The jury is more concerned about the quality of the damaged. The maintenance and recovery and the award will make a difference. The jury is concerned about the credibility of the client. information and witnesses that received and how responsible and dedicated the caretaker would be with the money they award.
Is the damage award fair? There are three things That concern the judge and the Court of Appeals? Did the evidence have probative value that did not unduly prejudice the jury against the plaintiff or the defense? Is the damage award fair?
I have been distinguished it from Settlement Video (DITL) or Activities of Daily Living (ADL) video, what it must address and who the audience is and what they are are they looking for. in this discussion. Forthcoming in this series I will discuss the actual video production.
